Let's focus on a few simple steps we can take to build our business and revenue.
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Exceed the expectations of your current customers. You have to do this to win the opportunity to continue to do business with them. One simple way to make sure that you don't take your customers for granted is to regularly poll them for feedback after a special event, promotion, service introduction, or service activity. To view a sample, Internet-based example of a polling tool, click here. To view a sample polling report, click here. |
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Stay in tune with customer's evolving needs. Customers may not even know that you have services other than what you currently deliver to them. Focus groups are a very effective way to learn about the needs and desires of existing customers. If you would like to know how to effectively conduct focus groups, email Mr. Gary Cook, our focus group expert, at gary@thedougwilliamsgroup.com. |
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Establish relationships with potential customers. The foundation of any successful initiative to win new customers is a marketing plan that is simple, focused, and specific. An effective marketing plan should define your unique selling proposition, describe your target market(s), outline the marketing tools you will use, and state how you will uniquely position your product or service in the market. |
The basis to building business through existing customers, or cultivating relationships with potential customers, is effective communication. Your message has to be simple, visual, and powerful; and your message has to show up on the customer's "radar screen" on a regular basis. Take advantage of tools such as email, websites, blogs, eSurveys, and eNewsletters.
If you have a question about any of these tools or any other aspect of building your business, feel free to email your question to me at doug@thedougwilliamsgroup.com.
Thank you for your continued and enthusiastic response to Taking Action.
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Warm regards,
Doug Williams
President
The Doug Williams Group
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