
Issue Nine
A few years ago our staff was in the middle of placing our annual client holiday gift basket order when I read a Miami Herald story about a local non-profit that needed donations to purchase food for families that had nothing to eat during the holidays. Needless to say, we canceled the gift basket order and donated those funds to buy food for many families that year, hoping our clients would understand.
| That was the year we started our annual holiday tradition of giving to organizations in need. Our clients not only understood, but several have adopted the same tradition. Giving back to our communities brings a fuller measure of purpose and meaning to any company. Community service was a founding principle of The Doug Williams Group and we are proud that we have been able to support the following organizations through pro-bono services, volunteer hours, discounted fees, in-kind services, and cash gifts over the past ten years: |
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The objective of a Voice of the Customer study (VOC) is to transform customer’s unstructured expressions of needs, wants and desires into a set of defined and prioritized requirements for an organization’s products and services. Executing VOC begins by identifying and prioritizing...